Why Property Investment is so Popular ?

If owning a home is the great Australian Dream, building wealth through property isn’t far off. While less reliable investment methods propose high risk for high rewards, property investment has historically shown more long-term stability than some other investment types, though all investments carry risk. It’s the investment game that everyday people can enter and are more likely to be rewarded for a longer period.

Why Property Investing is so Popular?

Put simply, it’s a proven investment strategy. While the property market does fluctuate in the short term, its long-term trajectory has historically trended upward. Even in recently fluctuating markets like Melbourne, the annual trajectory of home prices has typically been upward (source: CoreLogic/ABS).

This makes property investment generally more stable than some other, more variable investment types. However, while property investment is often held up as a “sure thing” when it comes to wealth generation, smart investors know there’s no such thing as a guaranteed return.

The Risks of Property Investment

Market Downturns

History shows that property values generally rise over time, but there have been notable downturns. The Global Financial Crisis (GFC) of 2008 highlighted how falling house prices and risky lending practices in the US triggered a global recession. Although Australia avoided the worst of the fallout, the example shows that property markets are not immune to shocks.

Today, lending practices in Australia are far more stringent. Banks and lenders carefully assess borrowers to ensure they can meet repayments, even if interest rates rise or markets soften. This makes a GFC-style collapse here far less likely — but temporary downturns are always possible.

Houses vs Apartments

Another key risk is the type of property you choose. Over the past decade, houses have significantly outperformed apartments. Between March 2015 and March 2025, median house prices rose by more than 80%, while apartment values grew by just 37.7% (source: CoreLogic).

This means that while units can be a more affordable entry point into the market, they have historically delivered lower capital growth than houses.

Liquidity and Holding Costs

Unlike shares, property cannot be sold quickly if you need cash. Selling a home or apartment can take months, and transaction costs like stamp duty and legal fees are high. In addition, investors must budget for ongoing expenses such as maintenance, rates, insurance, and possible periods without tenants.

How Investment Properties Generate Wealth

There are two main ways of building wealth through property investment:

Rental Yield

Throughout the life of your investment property, you may rent it out to tenants, which will go towards your mortgage repayments and property costs. Ideally, you will make more than you spend through rent, which will help generate passive income over the life of your investment property. Your rental yield is the difference between how much you make and how much the property costs.

Capital Growth

Eventually, you may want to sell your investment property. At this time, it will have hopefully generated a sizeable increase in market value. Capital growth marks the difference between the price you purchased a property for and the market value at the time of selling. Capital growth can also be utilised for equity release and refinancing, which in turn could potentially go towards a deposit on your next investment property.

Is Property Investing Still a Worthwhile Way to Build Wealth?

Whether building wealth through property investment is effective depends on your goals. Its stability and long-term compounding make it a potentially reliable factor for wealth to support you through your life and can help you create a passive income in later years. It’s important to:

Ensure the money coming in through rent is more than the expenses to pay your mortgage and maintain the property.
Take steps to have the property frequently tenanted and avoid long vacancy periods.
Look at long-term growth, not month-to-month trends. If your property decreases in value from one month to the next, don’t panic and hit the big red sell button.
Stay in the market to maximise your investment. It’s about time in the market, not timing the market.

Factors such as stability, reliability and accessibility make property investment a popular wealth-building strategy for many Australians; however, like any investment, it comes with its share of risk. For this reason, it’s best to consult the advice of a licensed financial adviser before deciding.

Financing Your Investment Property

When it comes to financing your investment property, that’s where I come in. I can help you find a loan option that aligns with your wealth-building goals.

Important Information & Disclaimer

This article contains general information only and does not constitute financial or credit advice. It has been prepared without considering your objectives, financial situation or needs. Before making any investment or financing decision, you should consider whether it is appropriate for your circumstances and seek advice from a licensed financial adviser. Past performance is not a reliable indicator of future performance.

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